Bath Rugby deal with Dyson is far from hot air

Unlike overseas sides, it's rare for top-flight English rugby clubs to have a recognised global brand as a sponsor. For example, while Toulon have Volkswagen, Gloucester have ADEY MagnaClean.

So Bath Rugby's deal with Dyson is notable. I explain here why this partnership is not your ordinary, common-or-garden commercial deal, and why it could change the face of rugby in the West Country.