So Bath Rugby's deal with Dyson is notable. I explain here why this partnership is not your ordinary, common-or-garden commercial deal, and why it could change the face of rugby in the West Country.
Friday 11 July 2014
Bath Rugby deal with Dyson is far from hot air
Unlike overseas sides, it's rare for top-flight English rugby clubs to have a recognised global brand as a sponsor. For example, while Toulon have Volkswagen, Gloucester have ADEY MagnaClean.
So Bath Rugby's deal with Dyson is notable. I explain here why this partnership is not your ordinary, common-or-garden commercial deal, and why it could change the face of rugby in the West Country.
So Bath Rugby's deal with Dyson is notable. I explain here why this partnership is not your ordinary, common-or-garden commercial deal, and why it could change the face of rugby in the West Country.
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